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Nairobi, the vibrant capital of Kenya, sets the stage for the first ITW Africa, uniting more than 350 influential businesses from Africa’s digital infrastructure sector. With over 850 registrants, this event brought together a multifaceted and influential group of professionals, igniting discussions and collaborations poised to propel Africa’s digital infrastructure industry into the future. The collaborative energy nurtured lively discussions, insights, and strategic partnerships that help to forge a more interconnected future for Africa.
In this article, we unravel the key market drivers that were discussed at ITW Africa 2023 and how businesses can take advantage of them by partnering with DT One.
Fuelling Progress in Africa: Key Market Drivers
1. Embracing Stability & Security
Increased investment in Sub-Saharan African markets provides Africa with a competitive edge to global counterparts. Governments are also investing into cloud infrastructure and state procurement, which are key growth drivers for African connectivity.
2. Enhanced Connectivity
The SIM penetration rate in Sub Saharan Africa is expected to reach 89% by 2025, achieving 1.09 billion SIM connections (excluding licensed cellular IoT). Meanwhile, broadband access is developing slowly in the majority of African markets. To close the connectivity gap investment is being made into fiber network projects.
3. Legislation
A robust legislative environment ensures better enforcement of data regulations, which creates new opportunities and ensures a secure digital infrastructure.
4. Sustainability
Environmental, Social, and Corporate Governance are high priorities in African markets, emphasising the need for environmental action.
5. A Growing & Young Population
Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. As a result, consumer behavior is changing which is driving the need for connectivity across the region.
Take Advantage of Africa’s Digital Infrastructure Trends with DT One
DT One is the world’s largest network of digital value products and offers a leading global B2B platform that powers transfers of mobile top-ups, data bundles, gaming pins, gift cards and bill payments globally, in real time. Our mission is simple: to enable businesses of all sizes to create compelling connections with their customers. Through a single connection, we streamline the complexities of global operations, empowering businesses to succeed with global scalability. Our solutions help to keep people connected reducing the digital divide across Africa.
Unlock New Revenue Streams & Grow Mobile Operators ARPU: DT One facilitates international expansion for mobile operators and global digital service providers by establishing connections with the diaspora abroad. This expands their service offerings through airtime and data top-ups, unlocking new revenue streams and boosting the average revenue per user (ARPU).
Unlock Customised Solutions: DT One is at the forefront of digital value transfers, including prepaid phone top-ups, gift cards, gaming pins, utility bill payments and more. Our cutting-edge solutions are tailored to your business needs, and can cater to a diverse range of businesses and customer demographics.
Harness Customer Engagement & Loyalty: With today’s fierce competition, customer engagement and loyalty are key to success. DT One’s rewards solutions enable you to forge long lasting bonds with your customers by offering personalised incentives - a strategy that nurtures long-lasting relationships.
DT One welcomes collaboration with partners, industry experts, and individuals as we spearhead digital connectivity across Africa. Contact us now to discover how our solutions can enhance your business throughout Africa.
